Objective

Writer, marketing creative

I am a copywriter and content professional with experience creating compelling, engaging prose across a variety of platforms and channels, with a passion for brand storytelling and data-driven results.

Experience

Copywriter, Dobies Health Marketing

July 2022 - Present

Writing and managing integrated multimedia content, including B2B and B2C communications for web, creative campaigns, email, public relations, videos/podcasts, social media, case studies and other marketing/advertising initiatives.

Maintaining the established voice of the organization in all communications; writing and executing internal/external communications for effective messaging by media type.

Supporting and executing public relations content and outreach initiatives.

Developing social media content and monitoring engagement/effectiveness of organic and paid campaigns.

Conceptual and tactical ideation and contributing to content strategy.

Marketing associate & Copywriter, nickel & suede

September 2020 - July 2022

Develop and execute editorial content strategies supporting brand initiatives and marketing needs across all touchpoints.

Produce creative briefs used in all editorial content, supporting seasonal collections and provide lifestyle content for editorial platforms (social, email, blog, website).

Manage editorial and content calendar amongst marketing team + freelancers.

Partner with digital and social team to develop content + commerce opportunities across N&S-owned channels (social, email, blog,podcast, site).

Partner with eComm to develop and create results-driven SEO content resulting in 14% increase in organic traffic.

Assist with public relations, event management and oversee internal and executive communications.

international flight attendant, american airlines

October 2012 - november 2021

Maintained company standard for passenger experience

Enforced FAA guidelines and responded to emergency situations

Performed customer service duties

COPYWRITER, DIGITAL CONTENT, freelance

August 2018 - August 2020

Created content in the health, wellness and travel industries.

Collaborated on email marketing campaign strategies.

Produced social media content across a variety of platforms.

Events Reporter, The Pitch

Sep 2010 - Feb 2012

Published, generated, edited and shared weekly content.

Maintained calendar of events on publication website.

Writing, copyediting and fact-checking of articles.

Interest

Branding & Identity

Retail & Luxury Goods

Travel & Aviation

Strategy and Planning